Joe Rogan is a shogun, and he’s been one for a long time.
I’ve been watching Joe Rogan for 21 years, since I was 13 years old and he played “Joe” on the television sitcom Newsradio. He’s been amassing a huge pile of wealth since then.
We only ever see the studio, it’s modest. No one’s ever seen his house though, because he lives in the mountains like Batman.
Joe Rogan made a lot of noise for a long time to become popular but now sits back as the ‘humble’ guy. The regular guy.
Now, he does 3 hour podcasts, 3 times a week – discussing a ton of topics. He’s got it all on film, too. He has all these chances to go viral and get more people listening.
The people listening hear him and think ‘Wow Joe Rogan is just like me but more educated! More knowledgeable! He’s my new authority!’
He’s the best kind of magician because it comes effortlessly. The audience believes it because he believes it. It doesn’t have to be true. He believes it though, so it is true. Truth is what you believe.
It’s genius because everyone thinks of him as the humble, regular guy (whilst advertising at every opportunity), which propels him forward even more. People market him… for him.
Meanwhile, the magician plays it cool, never revealing his hand. Joe’s a guy’s guy like any other guy, he just happens to have 16 Ferraris in his mountain-side compound.
Being called a shogun is a compliment, not an insult.